? Just the first year is the only wild card. Once the data is in from ticket sales previous year compared to permit discount year the numbers can be compared and a model made that works. Plus the goal is growth is it not? Marketing strategies with advertising are hard to quantify on straight line data. Theres always a risk is essentially what I'm saying  and the losses in failure are minimal and the upshot of success are considerable.    I see lots of bitchen and moanin and little to no ideas. You dont like my suggestion lets here some others. Everyones a critic

Ouch. Could have been worse no doubt.

My trailer hitch story happened last week . I get directed to pick up a small trailer full of crokinole board and fold up tables . The ball on my truck is 2/5/16 trailer is 2 inch ,easy enough just flip the  hitch over to the 2 ball . All good until a few days later when I need to haul a 2/5/16 trailer and forget to flip the ball hitch . Yep hitch jumps off ball loading the SxS good  thing it came off loading and not on the highway. Tailgate damage buffed right out .

The older I get, the shorter I get , my windshield is just fine .