Whatever tire you go with, make sure the tire store has a road force balancer, and they really know how to use it. Have your tires road force balanced. It costs more for the service (about 100 or so per set in the US) but, doing it eliminates the chance of a bad tire, vibrations from tires, tells you if a rim is bad etc... GM mandated all dealers to get this technology to avoid tire/wheel issues causing vibrations. Ski
I'm currently running Cooper Discoverer AT#'s on my work truck. BFG AT's on my pretty truck. I find the Cooper's ride better, wear seems ok, not concerned about traction as I don't run either in the winter.
I buy what ever is cheap at the time I need to buy. Bought the Coopers on red tag clearance from Crappie Trash.
My buddy just bought a set of them China tires you see on Facebook. $1000 for 4- 12.50x35/20's. He says "why spend more? They balanced up nice and look great. "
We shall see how they last.
I have a buddy who owns a Repair shop and he swears by Toyo's. He says everything else is garbage these days. It's all he sells. Too steep for me though.