I'm currently running Cooper Discoverer AT#'s on my work truck. BFG AT's on my pretty truck. I find the Cooper's ride better, wear seems ok, not concerned about traction as I don't run either in the winter.
I buy what ever is cheap at the time I need to buy. Bought the Coopers on red tag clearance from Crappie Trash.
My buddy just bought a set of them China tires you see on Facebook. $1000 for 4- 12.50x35/20's. He says "why spend more? They balanced up nice and look great. "
We shall see how they last.
I have a buddy who owns a Repair shop and he swears by Toyo's. He says everything else is garbage these days. It's all he sells. Too steep for me though.