From when I filled it my application a couple of years ago, you are really just telling them about yourself, sharing the social media sites you belong to and your passion for the sport and Polaris of course. I have met several of the Ambassadors and they are all great people with strong ties to the brand. I see other another OEM has followed suit. If you think about the brand ambassador idea is a marketing genius having people at the grassroots level promoting the brand, whether it is sleds, powersports, clothing, etc.